Author Archive for Jaspreet

Some Humor

A bit of Humor. I am writing coz i have some time, and this site has a humor section … and i don’t own a blog (yet) to backlink.

You are reading, possibly because you also have some time. Nice, but then don’t complain. Even VCs read humor section these days (yes, i have heard).

Because of extensive traveling i  don’t own a house anymore, and currently putting up with a close friend. The maid of the house was asked by my friend’s mother to start cleaning the my room (which was vacant for some time now), and which she always used to “forget”. And if reminded, used to give lousy excuses like … someone died or so_and_so in close relation getting married.

We both were quite annoyed, and suddenly Geni.com came to my mind. I asked my aunt to casually ask the maid for her entire family tree, and we sat down and added all the details to Geni. Now, whenever someone got married or died, we just used to update the tree.

The fun started couple of days back, when an old chacha(uncle) who had expired peacefully two weeks back, suddenly got excited to get married on sunday. And old aunt of age 60 gave birth to kid today. Crazy.

Moral of the story: I find it quite amazing how tools like twitter/geni are being used.

Startup And Marketing

Hi,

I guess i am a novice is this field and would like to throw a few questions at the community -

( I understand that answers to these questions may differ between different business types)

1. How much budget do you guys keep aside for just marketing (Pre/Post revenue) ? Please mention type of business.

2. Does web marketing/SEO generate positive sales leads ? I find most of the SEO guys unethical and spammers, and very annoying when they post about your company link in irrelevant blog articles.

3. Whats your take on print media, and how effective is that for positive leads?

4. Practically what worked better for you - google-adwords/ banner at some website ?

5. Any innovative ways you used to get positive coverage ?

Jaspreet

Druvaa inSync

Druvaa launched a new Enterprise Laptop Sync solution called - Druvaa inSync. And within 4 weeks of the launch (of version 1.1), initial response and order books are looking good.

Idea - Fast, simple, secure synchronization for Laptops to an central enterprise server over LAN/VPN/WAN. The inSync client software monitors changes on configured folders and syncs up automatically when the connects to network, securely over a specified bandwidth. Other features

Target - Enterprises.

Presentation -

Future Key Differentiator (ver 2.0) - “Infinite versions” (continuous data protection) - user can go back any previous date/tag and see data “back then” OR a search of file, shows how it looked on various dates.

Evaluate
http://www.druvaa.com/products/insync_evaluate.html

We are thinking of putting it free (of cost) for 50 clients. And charge when users want enterprise support.

Some questions

1. Did you like it ?

2. Would specially like to hear back from startups which tried this product under our startup and open source initiative.
3. Can this model scale for consumers, where a users sync 2 GB free and 10 centrs/GB after that. Yes, i have heard and tries www.mozy.com , www.idrive.com and IMO -

a) inSync stands appart as a solution

b) “infinite versions” and cost can be a key differentiator

c) Experience says, storage is a big enough market for 100 companies like this.

PS: I am not able to embed the slideshare presentation well :(

The Druvaa Story - II

[ I was planing a small musing and then saw a post from Sumeet, so thought of completing it. ]

Almost two months back, Druvaa hit its lowest … and merely 1 month from our first few paid deployments we were holding heads in hands with no clue how to proceed further. Low on resources, we could feel our holding capacity blowing up. But, luckily we did what we do best - “Worked on it”. Seriously, persistence is _the_ most underrated attribute of entrepreneurship.

We are now hopefully out of the situation and working 24×7 to achieve upcoming targets.

I would like to point out some the mistakes we made as a team. I believe learning from others mistakes is better than learning from their power packed success recipes. These points are _not_ directly pointed at any individual

1. There are these 4 dimensions which every startup should follow like a polar graph - People, Market, Product, Captital,

We knew this rule, but probably failed to apply it … ..We over-engineered the product .. missed some market essential features, were late to raise money and approached wrong people. Never ever loose focus from customer/consumers and keep it simple. Cut any feature, any piece of code, marketing effort which doesn’t suit 80% of the customers/consumers you are directly interacting with. Blow this horn every now and then in front of your team.

2. We quit our jobs before we started, but left of some commitments alive ……

Once you are reaching the summit your oxygen supply goes low and so does your holding capacity. And I guess, it becomes extremely important to let go any extra burden you are carrying.

Quit all jobs and promises. Say your wife and parents a goobye and donate the kid.

3. We got got some wrong people on board …

The founding team should have that killer startup bug everythig else is secondary. And it never takes 20,30 or 100 people to make a product .. Just 3/4 good ones.

4. We were Too late to raise the money …

Always overstock money and good people. You never know when you are going to need them.

And now, a few tips which i think worked for me … i am not going to put any claims on them -

  1. Get the first round of startup fund to reach your first milestone yourself.
  2. Prepare a business plan which explains a your business in simplest form. Get that money before you need it.
  3. Talk to your consumers.
  4. When in trouble, work hard.

I have seen people making millions of dollars making use of nails of dead animals. I am just selling software. :)

I learned quite a lot from this community, send me an email if you think i can be of any help. And a small initiative to give back.

Some Generic Entrepreneurial Questions

Hi, i am facing some generic problems and i think many of us out here should be facing the same …. so i thought i might put up a post regarding the same and attract some wise answers.

My customers are enterprises, so my viewpoint and questions revolve around them. Feel free to give generic answers …

1. Website management - Whats’ the easiest way to manage and scale a website with more of less static pages. I found wordpress to be an overkill and wiki an over simplification. In wordpress you have to remove/turn-off all the extra features which are blog centric and wiki’s flat URL hierarchy kills a lot of fun.

2. Online suppor system and Knowledge base (KB)- I found no good (esp. Open Source/Free in code or cost) solutions for managing customer centric issues or knowledge articles. Any suggestions. I can foresee in very near future that, KB and support and licenses if not centralized can become a mess. I just found JIRA and Confluence good, but seems like even they are not very much customer centric and costly. BTW, I use trac for internal development and project management.

Also how do you handle customer calls. Its easy now giving customers just one mobile number, but don’t see it scaling.

3. Open Source: Any indian companies here, with good experience of utilizing the Open Source development model, not just PR ?

As i understand, to utilize the benefits of open source, you should have a community which also gives back in source or opinion. Rest is just PR.

4. Enterpreneur Meetings : Do you guys meet up some place where VCs are not there ?

I am not particularly happy the way these conferences by nasscon/Tie are organized. They charge a big sum + travel and usually there are just 1/2 speakers ready to share and interact. VCs and Speakers are praising what they have done “right” in past and attendees are just busy pleasing them. Now it may be just me feeling this way …

IMO, Good food involves much more than knowledge of “good recipes”. I guess you should know the possible mistakes/gochas as well. I have done atleast 1001 mistakes, and would like to share them and learn from others.

So, if all those who have done in the past and all those attempting the same can get together dumping there company tags behind, outside a five star hotel … I think it would be great !!
Opinions ??

Google - Android Open Mobile Platform

PC sales in Japan have been sinking for the past 3 quarters and 40% of Japs are using their mobile to reply emails. (related news)

I guess while the world is moving away from heavy weight desktops and seems like no one wants vista … I think google’s announcement for Android as Open Mobile platform just came in time. (see news and video)

And with that opportunities for entrepreneurs to create something new in Google’s Android Developer Challenge with $10M prizes.

Jaspreet

The Art of Learning

Not very much off-topic for entrepreneurship blog but just wanted to throw some light on work of - “Con Kolivas“.He should be well known for guys following Linux development, for others ….

This guy is a doctor in Australia with no professional training in computers, still he got interested in Linux Kernel.

I used to see his emails on kernel mailing list and kind of laugh on this newbie questions about poor performance of his desktop and started ignoring them later. It shocked me big time, when he proposed modifications to the Process Scheduler (the core of the kernel) and later wrote an entirely new scheduler called RSDL.

I went back and started reading his emails … It was a lerning point for me to see how he asked questions and gave no attention to hackers who started calling him a kid and or saying “he doesn’t know a thing ’bout hacking”. He was a good and steady learner, got some help and wrote code better than a poem.

What i learnt - You should always try and question *_why_* you can’t achieve what you aim. What rationale, logic, fact or fiction or mith stops you.

- J

Entrepreneurship at different levels

One of our gurus (guru Nanak) always emphasized on traveling, as per him it helps a man discover his true self. During college i was lucky to travel to 7 countries … Now after a long time and as a part of my work at druvaa, i was traveling for almost 8 weeks now …

This time (may be because of my state of mind), i happened to notice entrepreneurship at different levels …

1. My cousin who did masters in sciences (chemistry) for Ludhiyana, spent 5 years and Rs. 25 lakhs to start a company which manufactures plastic/rubber spare parts for spinning industry. He now can reverse engineer any German plastic and rubber spare-part for its composition and qualities and recreate it (even better) and sells for 1/3rd the price. He buys 2nd hand preferably-non working cheap German machines and repairs them himself. Company has 3 employees and generates Re. 1 Cr. in revenues now. They don’t want to grow beyond that. :)

2. At M.G road, Pune, some smart chap gives of parking tickets at a discount with an advertisement printed at the back :)

3. I always find this old guy, selling poly-bags to visitors at pune gurudwara who are not able to manage their prashad :)

4. A close friend at cobaan is working on a online business, mathematics of which i could never understand. This time i was thrilled to see how he (as sole founder) with a two member team could manage a $100 first payment within 6 months of inception and zero marketing effort. He also gets 25K visitors every month now … This is one of the very few online businesses (atleast i know of) in India, which have a commonsense based revenue model in place, and not depending on google adwords or a potential buyout.

conclusion:
So, i believe, terms like - “crowded market” , “product difficult to sell”, “involved sales cycle”, “tough competition” are all terms coined by losers for losers. No market has ever been uncrowded if it has been lucrative enough, and it has never been easy to sell. There is nothing you can’t recreate better and there is no competition you can’t break.

The “restrictive” conventional wisdom has no place in startups, and thats precisely the point you start-up all over again.

You have to be an entrepreneur, think positive and stay alive.

innovation in e-learning ?

i was going through some recent VC posts about upcoming boom in e-learning websites ( in India ). I tried to look around, but couldn’t find any indian/global website with significant innovation in that area. Can someone point me to a good resource/website ?

I somehow believe, hosting videos and lecture notes coupled with some worksheets is not key to solving this problem.

And at the same time, i have a gut feel that a good learning portal (not restricted to just education) can attract really huge volumes/hits. A patent search on e-learning would help you understand what i am trying to point at.

The Druvaa Story

We started with a Data Replication and Disaster Recovery product for Asia Pacific SME market. Had a good start, built a solid team … and then got beaten down by Angels/VCs & some market “veterans”. Thanks to a lot of guys (specially some on venturewoods) who advised, We decided to go ahead and pooled in $85K of “friends and family” money.

So like to share some thoughts, a news and need some advise.

thoughts,
My last post did help me know a lot of things about VC/Angels. We also did some introspection of our work and how we can present it.
But still, It makes me think — Is market for seed/angel investment in India mature enough for startups or its just me who got beaten down ?

We met all kinds of VCs - some showed interest and helped, some showed no interest but still helped and some cowards who fixed meetings and never came for them :)

News,
Someone in (i think) Virtualization conference 2007 asked amazon ppl about rumors of completion from google on S3 and EC2.
That guy answered saying, “we would love someone spend their millions educate ppl about benefits of virtualization. We don’t mind sharing the market”.

Something similar happened to us, while we were sure of market in aisa pacific . News of Reliance and Bharti opening Disaster Recovery data centers in Indian backed our strategy. We got some inbounds and gained some traction.

Now we just released product final beta on July 4th, and some good names signed in as beta customers.

I would love to demo the product over a webcast or send across an evaluation copy. Please let me know, if anyone is interested.
More about product: http://www.slideshare.net/jaspreetis/druvaa-product-overview-and-advantage

Need advice,
1. We “can” sustain couple of more months and start supporting and selling. Is it still worth trying for angel money ?
2. Any good ideas on how to conduct online product demos . I am using gotomeeting right now coupled with skypecasts.
3. Any idea on how to build product documentation and knowledge-base.

cheers,
J