I guess i am a novice is this field and would like to throw a few questions at the community –
( I understand that answers to these questions may differ between different business types)
1. How much budget do you guys keep aside for just marketing (Pre/Post revenue) ? Please mention type of business.
2. Does web marketing/SEO generate positive sales leads ? I find most of the SEO guys unethical and spammers, and very annoying when they post about your company link in irrelevant blog articles.
3. Whats your take on print media, and how effective is that for positive leads?
4. Practically what worked better for you – google-adwords/ banner at some website ?
5. Any innovative ways you used to get positive coverage ?