Prospective entrepreneurs often ask me if there is any reading I recommend. Entrepreneurs often do not have time to read but I did find these books useful ( I normally skip portions that do not interest me like almost the entire first section of CK Prahlads book – I found some of the case studies in the second section fascinating)

Innovators Solution by Clayton M. Christensen –isbn 1-57851-852-0
Harvard Business Review on Entrepreneurship – isbn 0-87584-910-5
New Venture Creation 5th edition – by Timmons – isbn 0-256-19756-3
The Fortune at the Bottom of the Pyramid – By CK Prahlad – isbn 81-297-0712-8

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