This has been a much debated point in various forums and is a question that plagues start-ups all over the world. Having taken part in numerous such discussions and understood different points of view, I felt that this would be a topic that would interest first-time entrepreneurs in India. So, should a start-up pay for […]
Pricing Strategy for Start-ups – Value Based Pricing
Apart from dealing with the unknown factor and building credibility, pricing is one other hurdle that most start-ups find hard to overcome. How much to charge? Am I overcharging or am I leaving money on the table? Questions that plague every entrepreneur. When it comes to pricing, a simple cost-plus strategy may not work because […]
Finding ‘Product-to-Market Fit’ starts at ideation
In the course of interacting with so many start-ups I have found one common factor. Problem with articulating the problem statement. If you have understood the problem completely then defining it in two sentences should not be a problem at all. But therein lies the problem! A problem is a problem only if it is […]
Ideas Pitched / Prototyped at In50hrs Pune 5
1. InstaMe Digital Business cards that are easy to share via Mobile – aimed at freelance professionals who want to build a following, the less tech-savvy way. They prototyped a way to build and share a passbook file that you can keep on your phone and share. The app even lets you track how many […]
Integrated Sales Process — Pictorial View
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For Start-ups Processes are critical for growth
You have got your first set of paying customers and have validated all your assumptions and now feel you would like to initiate actions for serious go-to-market. Every young enterprise looks forward to this day when they would be able to scale and grow their revenues. The entire focus is on revenues. But do you […]
Online classifieds – calling again
Hindu BusinessLine carried this interview of mine on online classifieds market. Online classifieds remains perhaps that most rewarding space thus far in the internet domain from an investment standpoint, on M&A (carwale, jobsahead), IPO (naukri, justdial) as well as continued companies getting to scale (matrimony, property, food). Surprisingly, it has not generated equivalent entrepreneurial interest, […]
Cold-calling is a necessity for start-ups. But how do you go about it?
Having worked hard to get that MVP (Minimum Value Product) in place, most start-ups struggle with getting those first set of reference customers that would help them validate their assumptions and scale their business. Most of the first-time entrepreneurs have not done any selling their entire life and are now expected to go out there […]
SWOT Analysis – Importance and Need
For those who are not aware of SWOT, it stands for Strength, Weakness, Opportunity and Threat and an analysis of all these factors is done for any new product, service or company. I have come across many business plans without a SWOT analysis. People probably underestimate the power of such an analysis. A good SWOT […]
Impact Investing in India – three trends worth noting
Recently, impact investing in India has been taking center stage in the news. For example, Omidyar Network recently awarded $800,000 in grant funding to six organisations providing a spectrum of services that support social entrepreneurs, Unilazer investments also recently announced that as a fund they would continue to aim for profit first while expanding in […]
Sales Strategy for startups
Strategy — As word describes — covers both Long Haul and Short Haul Objectives. Strategy Differs for companies to companies — In a typical MNC / Established Companies , there is core team of Strategists who would evaluate each and every Product Line/Business Unit/Country and would Make Plan for 1 year , 3 years etc […]
Blogging helps to generate traffic for your site
Having built a great website, how do you get traffic to your site? It is one thing to have product or service relevant content, but what would be found more interesting is regularly updated content relevant to the product, industry or target groups that you wish to connect with. Search Engine Optimization (SEO) is one […]