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Content Marketing for SME’s

A Smart Marketer knows that Traditional Marketing no longer holds sway – Today is the Era of Digital and Content Marketing – Developing Relevant and Engaging Content for your Target Audience to drive a Profitable Customer Action(On Web and Mobil). If Content is King , Digital Marketing is Crown. Digital Marketing Strategies are closely connected […]

IIMB EPGP Students want to meet startups

IIMB’s EPGP is an intensive one year full-time residential program designed for mid-career professionals with 7 to 15 years of experience. During their placement process, some people are interested in pursuing their career with startup companies. With the intention of connecting these people with startup companies, they are planning to organize a event on 29th […]

Entrepreneurship lessons from the Aam Aadmi Party

How could I resist Snigdha’s hint to opine on startup lessons from AAP’s historic Delhi performance! So here it goes on startupcentral. Key lessons: – Great businesses are created by playing into market shifts – Startups need sharp focus and positioning – Run a well-designed proof of concept – The founder is the best salesperson […]

The 5 P’s of great presentations

A quick cheat sheet for you to start making great presentations now. Plan: For both the audience size as well as their expectations. Pitching your idea to a set of 5 investors is completely different from getting 500 people to vote for your start-up in a large competition. Do your homework to make sure that […]

VC Firm Branding – What matters?

NVCA facilitated a recent research around what matters in a VC firm brand – both what entrepreneurs value, versus what VCs think is important. Branding and Venture Capital: Key Findings from BIG:VC from desantisbreindel Note that this is a US based study. Overall the study reinforced the importance of VC firm brand, but highlighted the […]