A Smart Marketer knows that Traditional Marketing no longer holds sway – Today is the Era of Digital and Content Marketing – Developing Relevant and Engaging Content for your Target Audience to drive a Profitable Customer Action(On Web and Mobil).
If Content is King , Digital Marketing is Crown. Digital Marketing Strategies are closely connected with Content and Consultants with experience in Online Advertising , Social Media Marketing , Search Engine Optimization optimizes Digital Media with Right Content to Deliver Tangible and measured Results.
As an SME (Small Medium Enterprise) , you have to figure out how the content developed by you gets engaged with the customer. You have to think like a Publisher , Media and work on great story telling.
First and foremost think about what customers you are targeting and what are their pain points your product/service is addressing.Based on that you should start engaging with them on different social sites. Facebook , twitter , pintrest etc.
Content would need to have following components depending on your product/service and make it part of Marketing strategy.
Leaflets / Flyers etc
Electronic Data Mailers (EDM’s)
Content Development is an Art and engaging with customer is need of the hour. As there is lot of content available on Web , how you differentiate is by doing SEO , Keywords and engaging with the Right audience and make that specific to their Pain Points.