Integrated_Sales_Marketing_Process 0
For Start-ups Processes are critical for growth
You have got your first set of paying customers and have validated all your assumptions and now feel you would like to initiate actions for serious go-to-market. Every young enterprise looks forward to this day when they would be able to scale and grow their revenues. The entire focus is on revenues. But do you […]
Cold-calling is a necessity for start-ups. But how do you go about it?
Having worked hard to get that MVP (Minimum Value Product) in place, most start-ups struggle with getting those first set of reference customers that would help them validate their assumptions and scale their business. Most of the first-time entrepreneurs have not done any selling their entire life and are now expected to go out there […]
SWOT Analysis – Importance and Need
For those who are not aware of SWOT, it stands for Strength, Weakness, Opportunity and Threat and an analysis of all these factors is done for any new product, service or company. I have come across many business plans without a SWOT analysis. People probably underestimate the power of such an analysis. A good SWOT […]
Sales Strategy for startups
Strategy — As word describes — covers both Long Haul and Short Haul Objectives. Strategy Differs for companies to companies — In a typical MNC / Established Companies , there is core team of Strategists who would evaluate each and every Product Line/Business Unit/Country and would Make Plan for 1 year , 3 years etc […]
Blogging helps to generate traffic for your site
Having built a great website, how do you get traffic to your site? It is one thing to have product or service relevant content, but what would be found more interesting is regularly updated content relevant to the product, industry or target groups that you wish to connect with. Search Engine Optimization (SEO) is one […]
How critical is Mentoring for start-ups?
From my experience of the last 12 years with start-ups, the issue is with the entrepreneurs understanding and acknowledgement of the importance of a Mentor. In most cases, a mentor is supposed to be a like a quick-fix. A first time entrepreneur needs to understand that a mentor is like a partner, hand-holding you to […]
Muscle Capital : Delivered
I am not a car guy. I had my last car for 15 years and put over a quarter of a million kilometers on it, but a couple of months ago I bought a Tesla. It felt like a piece of history so I had to have it. It is thrilling to be able to […]
Customer Retention Strategy
As a start-up CEO, it is important that you build this strategy right at the outset, because this is a smart way of growing your business instead of just adding new customers. Ofcourse, getting new customers is critical to your business growth because it ensures a bigger market share and more endorsements for your product. […]
The Risk-Averse Indian Entrepreneur
Indian Entrepreneurs are one of the most risk-averse in the world. Well not all, there are truly some fantastic exceptions, but most of the demographic is risk averse. Let me explain: In the business plan of an entrepreneur they do the math, calculate “their” salaries in, the prototyping costs, marketing costs and will assume that […]
Captain your Ship
As an entrepreneur or the CEO of a start-up, you need to clearly take the lead position, as it is your vision and mission that the team has to take forward. Not all CEOs of start-ups have the experience of leading an organization. But you don’t need to let that inexperience reflect in the way […]
India’s Angels episode last weekend
Enjoyed being on India’s Angels last week – take a look 0