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What should start-ups do to retain employees?

Having worked with various start-ups for the last 12 years I have seen different strategies employed by such young enterprises to ensure the average employee tenure stretches beyond two years. The first challenge is to attract the right talent. All the right people seem to only want to work with established organizations, not wanting to […]

Demystifying consumer hardware product development

While there is a great deal of excitement generated by new consumer products – smart glasses, activity trackers, smart watches, arm bands and companies that make them – jawbone, google, square, leap motion, etc, entrepreneurs and investors still are shy of venturing into the space. There are some common misconceptions but I won’t get into […]

Content Marketing for SME’s

A Smart Marketer knows that Traditional Marketing no longer holds sway – Today is the Era of Digital and Content Marketing – Developing Relevant and Engaging Content for your Target Audience to drive a Profitable Customer Action(On Web and Mobil). If Content is King , Digital Marketing is Crown. Digital Marketing Strategies are closely connected […]

The 5 P’s of great presentations

A quick cheat sheet for you to start making great presentations now. Plan: For both the audience size as well as their expectations. Pitching your idea to a set of 5 investors is completely different from getting 500 people to vote for your start-up in a large competition. Do your homework to make sure that […]