In recent months I have had the great opportunity to work Â with organisations from around the world who have expanded their global footprint Â through Joint Ventures/strategic Buyouts or Acquisitions. Â I am happy to share, based on my experiences, some of the key elements/experiences which are important steps in business success in these types of situations . These are Â indicative and not an exhaustive reflection of my experience.
– Managing Business & People independently : Many businesses identify a business leader or a senior operational director to run the operations(Hired locally or deployed from home country). However, they tend to leave thepeople part of the business decisions to be Â handled by the home country HR professionals. Â This makes the proposition very difficult. Firstly the Host country manager would focus on running and stabilizing business results while the HR of Home country struggle to understand the nuances of Indian business and its complexities related to people.
They face difficult situations in understanding and comprehending the Compensation Bench marking, hiring practices & success, Performance expectations Vs. Output etc.,
– Right Person but Wrong Job: Rightly many organisations deploy an Imported Indian(Indian side) to run the business when they acquire a stake in or a business in India. Many times the appointed person would have not run a business in India before Â or even, in some cases, Â not even run a business or business unit Â in the home country. Many who work outside India may not be able to appreciate the way things transact in India and have limited ability to Â add value to the Indian business Â in current situations. This presents a significant challenge for this Manager deployed in India to run the business. Â In the current Indian business scenario Â the sooner the person comes to terms with situations and can impart information to help Â top management appreciate the complexities of the Â way forward the sooner he and the business can Â be successful.
– My Business My Way : Many organisations would like to run their business the way it was run in their home countries. Â They may be successful in their business the way they are in that country.
However, the Indian context is very different and the need for adaptation to the Indian business and Â cultural impacts may be very very high, if the business is to be Â successful. The entire ecosystem of business runs the way the India Culture has been imbibed into the business over 100’s of years. Â The successful businesses have been the ones who adapted to the culture of India and conducted their Â business around their single product or service Â differentiator that is their unique value.
Prepare to Conquer: Â It is helpful for the business Â to look at some of the above issues Â in their strategic and preparation planning and create a clear cut orientation and expectation setting practice Â from the business point of view to help build a more realistic frame of reference. Â . A clear understanding about the business audit from a cultural perspective (apart from the accounting,business) before even venturing to partner/acquire/buy/invest would help. Â The Culturally Â audit through of Â the people practices, business practices Â and Â behaviors toward business and the preparedness for next level of expectations and delivery would provide a much more realistic approach to the market.
Have a great year ahead !!!
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