This NASSCOM Product Conclave has the most exciting lineup of speakers this year. What’s More!
The experience goes beyond the star packed Keynotes and Panels to bring you 4 Hands-on Workshops!. These workshops are designed to enable you to succeed in your software product business. Each workshop is led by a world class practitioner who will use real-life case studies to bring key ideas to life and help you bring in your experience to the discussion.
These workshops are intensely interactive and seating is limited. Register early to book your place for these workshops:
1. Evangelising and Selling the Dream. Learn how to use use secular evangelism to get customers, employees, and partners to believe in your product. It charts a complete course for the beginner evangelist covering how to define a cause, how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists.
Led by the legendary Guy Kawasaki. Guy is a Managing Director of Garage Technology Ventures, a columnist for Entrepreneur Magazine, a former Apple Fellow and an author of nine books including The Art of the Start and How to Drive Your Competition Crazy.
2. The art of writing a business plan. Writing a business plan is often a giant obstacle for an entrepreneur. This high energy workshop will demystify the process by outlining a logical sequence of thinking through all aspects of starting a business. It will use real-life business plan examples and will provide a detailed outline of all sections that are needed. It will also tell what should not be in a business plan.
Led by veteran Naeem Zafar. Naeem teaches Entrepreneurship and Innovation at the Haas Business School at the University of California, Berkeley. He has been at startups and has extensive experience with mentoring and coaching founders and CEOs.
3. Marketing and branding strategies for product companies. This workshop is about using creative and innovative marketing strategies that will help your product achieve notoriety. It addresses positioning, channel management, promotion, and online advertising.
Led by Peter Yorke. Peter was till recently the Vice President – Marketing and Communications at Oracle Financial Services and built the I-flex brand.
4. Go-To-Market strategies for product companies. Do you wish to build a team of hound dogs who will track down customers? Or do you plan to build the reach of a spider and catch the customer without chase or lure? Learn what is your optimum strategy and get your sales enablement in place.
Led by Subinder Khurana, Co-founder marketRx , who grew it to one of the largest third-party analytics solutions providers in India, before it was acquired by Cognizant in a $135mill transaction
Dont miss this opportunity. Register now!
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Again. I didn’t mean an *event*. I meant facilitating tie-ups with cloud computing / Data Center behemoths for Indian corporates. Right now our over-hyped outsourcing vendors (SWITCH – Satyam, Wipro, Infosys, TCS, Cognizant, HCL Tech not exactly in that order) are struggling to get new businesses and are recording sequential quarterly growth at low single digit percentages. Over and above, they are facing a looming weak $$ scenario for way long into the future and that’s a double whammy. It’s time for them to focus a little more outside and bring in new tech paradigms. And NASSCOM is where they all flock together.
There is a lot that NASSCOM could and should do. It’s time it showed some spine.
Krish, We recently concluded with an event on Cloud Computing. You can access more details at http://www.nasscom.in/cloudcomputing
Thanks.
Avinash
That was just one of the possibilities that occured to me. Glad to know that they are making some noise in that direction no matter how feeble. We will wait to see how far they get.
How about spread of virtualization and cloud computing cultures that could take the wind out of enterprise applications that gouge customers? How about evangelizing and bringing Data Center consolidation apps/high end storage management at a fraction of its earlier costs etc.?
NASSCOM needs to do a lot more. I say this because it can. It certainly is performing far below its best and these product conclaves are merely a brush on its fringes.
Grow up and raise your bars, NASSCOM.. You are a big boy now :-)))
Dear Krish,
Thank you again. We do have a active engagement with the Academis. I don’t know whether you are aware about some of the initiatives that NASSCOM is working on. Some of them are:
-Establishment of 20 IIITs
-Building PhD capacity in India
-Faculty Development Programs
-Employment oriented curricula for IGNOU, ITIs and Vocational
-Education modules
-Finishing School – IT
More details at http://www.nasscom.in/Nasscom/templates/NormalPage.aspx?id=54607
I would be happy to connect you with one of my colleagues who leads this initiative.
Thanks.
Avinash
Avinash / Rajan,
Should NASSCOM (with all the right ears it has of the powers that be and given its level of maturity) be still holding product conclaves or should it get busy at something more critical? Orienting Engineering faculties in our universities to create more employable engineers and not just numbers that fill the bench, let’s say? That would mean a real two way communication – University to Industry and back, something that is expected of it if it’s truly a Trade body !
NASSCOM will have to move on from merely giving out annual IT revenue forecasts and future projections on global IT demand. As its ex-President Mr.Kiran Karnik put it, India should not just stop at producing roadside mechanics that fix flat tires (programmers), they should take to car design by now. NASSCOM is best positioned to ensure that by liaising with the Government, Universities and other intermediaries. Yeah, but only if it’s willing to pick up the slack.