Since Alok wrote the previous post on branding I thought as a follow-up I’d post this video interview with Rohit Bhargava, who has a new book out called Personality Not Included.
Rohit is Senior VP of Digital Strategy and Marketing at Ogilvy. He has a very popular blog aptly titled: Influential Marketing
This interview was recorded at the AdTech Conference in San Francisco on April 15, 2008.
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Absolutely right, its about branding. Get it right from the start.