How can entrepreneurs use social media to pitch investors? Social media has become an incredibly powerful tool for all types of uses. It has made and broken brands with consumers, changed politics, created movements, become an instant news source and has evolved into a chief community and shopping hub. It’s also been responsible for years of […]
The Future of Search (Wall Street Journal)
It was Sunday and we were planning to go out for ice cream. I recalled someone talking about Cocoberry, a frozen yoghurt chain. I searched for “cocoberry†on Google and saw the link to Cocoberry’s page on Facebook. I visited the page and saw numerous comments by many of their satisfied customers. I could also see […]
Video: Rohit Bhargava on Branding and Personality
Since Alok wrote the previous post on branding I thought as a follow-up I’d post this video interview with Rohit Bhargava, who has a new book out called Personality Not Included. Rohit is Senior VP of Digital Strategy and Marketing at Ogilvy. He has a very popular blog aptly titled: Influential Marketing This interview was […]
Please participate in the Empower Social Media Research Survey
EmPower is a global research & media services company based out of New York & Bangalore. They are conducting a research study about the extent & impact of Internet-based social media (blogs, wikis, podcasts etc) in India. This must rank amongst the earliest research exercises at understanding the consumer behavior in the social media space […]