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Startups, Advertising and Brand Building

Advertising, Brand building and sales. Exactly! This is what every start up would think in terms of progress that could happen through advertising. So whatz aim of advertising. Is it aimed to build brands or bringing customers or for just making a feeler in the industry? Tough question to answer. If you ask advertising pundits, […]

Attracting Vanity Users for a Social Network

I am a regular user of Social network like FaceBook,Orkut, LinkedIn. Collaborative Knowledge Sharing Networks Like Wikipedia , WikiQuote,Del.icio.us Q&A forums like USENET ,Linkedin Answer ,Yahoo Answers . Media centric communities like Flickr,Slideshare,Youtube I have noticed that most of the time some specific member of network are more Vocal , enthusiast and involved than others. […]

Strategic Investors – When and how

With the flurry of venture money pouring into India, the other class of investors that are equally upbeat is strategic investors and corporates. I have met a few entrepreneurs who have received “investment offers” from these investors, and especially in absence of any pure financial offers, the option seems compelling — “they will put in […]

eLearning for all

Create an eLearning system where ANYONE can learn the way they want to learn. For example, if I am comfortable learning with the help of a person, I click on a subject and poof! appears a window with a live person web-camming with you. It is an interactive session on-demand, when you need it, in […]

Another step in viral marketing

Last week Facebook launched a new distribution platform for new applications. Developers can add their applications to facebook and facebook will show these applications in the order of popularity. And this popularity ranking is pretty dynamic. Flixster was at the top in the morning, at 4 two hours before and no where in top 10 […]

24X7 Study Portal for Management Entrance Studies

I have been thinking on this idea for quite a some time now. It would be good to have this idea discussed over here. The plan is to have the study material for management entrance exams (like CAT/GMAT) made available through some software, both online and offline. If we look at the candidates who take […]

Investment Play

This is my last post on VW till I return from my US trip in July . We are approaching tax season in India. For a number of years in the US I have used the Quicken family of products including Turbo Tax. There are other interesting personal finance sites like Bank Rate, Lending Tree, […]