You can read the full article on TerraCycle which is billed as one of the coolest startups in USA.
To me it illustrates how lead entrepreneurs manage to create buzz , inspire people and run operations on a shoestring. At Terracycle the lead entrepreneur is 23 and has managed to surround himself with talented individuals where no one is paid more than $30,000 a year but have options. He now has 11% of the company.
At one point he gave away 1% of the company for $2000. Terracycle does not buy furniture/computer equipment etc. and their office is in a dangerous neighbourhood.
I am not sure what exact lessons can be learned from this but it is inspiring to read.
On another note. India could lay claim to being the garbage capital of the world ( lots of garbage available). Worms should not be a problem and soda /mineral water bottles are a lot. Would Terracycle’s model of making vermicompost tea work in India?
A couple of issues could be. Is there enough consumer demand for “Miracle Gro” type products ? The regulatory process of getting approval to sell maybe a nightmare. Maybe there could be interesting variations that would work in India.
Vermicompost tea anyone ?
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