Techcrunch has an interesting article questioning the value proposition of mobile payments, especifically NFC in this case. Read here…
Even in the Indian context, there have been multiple companies trying to push mobile payments over time, and a clear use case has been missing. Cash or swipe cards function fairly well for physical merchants. Some of the more recent attempts are aiming to reduce the cost of POS roll out – a form in which the mobile device may be used as acceptance terminal, rather than as a replacement of swipe card. That seems slightly more interesting – however, the savings on the acquisition terminal is perhaps only a small fraction of the overall cost of acquiring and managing the merchant base. So its not clear if this technology innovation solves the critical path issue.
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