Techcrunch has an interesting article questioning the value proposition of mobile payments, especifically NFC in this case. Read here…

Even in the Indian context, there have been multiple companies trying to push mobile payments over time, and a clear use case has been missing. Cash or swipe cards function fairly well for physical merchants. Some of the more recent attempts are aiming to reduce the cost of POS roll out – a form in which the mobile device may be used as acceptance terminal, rather than as a replacement of swipe card. That seems slightly more interesting – however, the savings on the acquisition terminal is perhaps only a small fraction of the overall cost of acquiring and managing the merchant base. So its not clear if this technology innovation solves the critical path issue.

Other views?

Alok Mittal

Alok is a first generation entrepreneur, currently CEO and Co-founder of Indifi, a platform for small business lending.

Alok is a board member at TiE Delhi, and a founding member of Indian Angel Network.

Prior to Indifi, Alok ran India venture operations for Canaan Partners in India, with focus on internet, technology and BPO space. Earlier, Alok cofounded JobsAhead.com, a leading job portal which was acquired by Monster.com. Alok is a computer science graduate from IIT Delhi and, postgraduate from UC, Berkeley.

The views expressed on this site are personal views of Alok, and do not constitute an offical opinion of any company or organization.