A VC serves two masters. Investors in the VC fund and entrpereneurs. Normally the way VC’s get paid is 2 and twenty. 2% of committed capital as a management fee and 20% of profits. 80% goes back to investors.

Valuation must be managed through multiple dependent rounds of financing while considering
1. Ability to attract later investors
2. Management ownership levels

The six keys to improve your negotiating position

1. Credibility ( Serial entrepreneur, Team, Advisors, Board, Plan etc.)
2. Interest from other investors
3. Interest from other investors
4. Interest from other investors
5. Time ( Ability to walk away)
6. Hot Industry/Market

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