One of the biggest challenges facing start-ups is getting the right talent. Or rather, in attracting the right talent. There is no dearth of talent in the market, but getting the right people to join your fledgling organization is a problem that most start-ups face. Why? Very few people want to join an ‘unknown’ entity. […]
Lead Nurturing Strategies for Start-ups
This is the most critical and heart-breaking part of acquiring customers. It can sap even the most persistent. But there is no alternative if you want to convert your qualified lead to an invoice. In the first place, consider yourself lucky you have a set of qualified leads. Most start-ups do not enjoy that luxury. […]
Lead Generation Strategies for Start-ups
Being a young enterprise, you have a product and you have your first set of paying customers. Now the challenge is to take your product to market, generate volumes and gain market share. What are the strategies and plans that you need to adopt to generate a list of prospective customers whom you could pitch […]
Cold-calling is a necessity for start-ups. But how do you go about it?
Having worked hard to get that MVP (Minimum Value Product) in place, most start-ups struggle with getting those first set of reference customers that would help them validate their assumptions and scale their business. Most of the first-time entrepreneurs have not done any selling their entire life and are now expected to go out there […]