Here’s my latest Forbes Column: The Smartest Unknown Indian Entrepreneur.

What is touching, is that the entrepreneur profiled here is also infinitely humble, embarrassed by this sort of attention from the media. In my private exchange with him, I have expressed my deepest respect, and the reason I want to feature this story repeatedly is that I truly think it is a case study worth emulating.

So Indian entrepreneurs, please pay attention to this story. There are many lessons buried in it.