Interesting presentation on facebook demographics and marketing case studies. Key points:

  • 56% Female
  • Only 46% in Professional jobs or Students – notice the shift here from earlier student-only position
  • Demographics are shifting fast over time – interesting implications for marketeers
  • Marketing is more a function of communication than advertising – engage with your audience – its amazing that web advertising still broadly lacks this characteristic!

Makes me think, are we getting too focussed on the 18-25 year old in Indian social networks?