Interesting presentation on facebook demographics and marketing case studies. Key points:

  • 56% Female
  • Only 46% in Professional jobs or Students – notice the shift here from earlier student-only position
  • Demographics are shifting fast over time – interesting implications for marketeers
  • Marketing is more a function of communication than advertising – engage with your audience – its amazing that web advertising still broadly lacks this characteristic!

Makes me think, are we getting too focussed on the 18-25 year old in Indian social networks?

Alok Mittal

Alok is a first generation entrepreneur, currently CEO and Co-founder of Indifi, a platform for small business lending.

Alok is a board member at TiE Delhi, and a founding member of Indian Angel Network.

Prior to Indifi, Alok ran India venture operations for Canaan Partners in India, with focus on internet, technology and BPO space. Earlier, Alok cofounded JobsAhead.com, a leading job portal which was acquired by Monster.com. Alok is a computer science graduate from IIT Delhi and, postgraduate from UC, Berkeley.

The views expressed on this site are personal views of Alok, and do not constitute an offical opinion of any company or organization.