Interesting presentation on facebook demographics and marketing case studies. Key points:
- 56% Female
- Only 46% in Professional jobs or Students – notice the shift here from earlier student-only position
- Demographics are shifting fast over time – interesting implications for marketeers
- Marketing is more a function of communication than advertising – engage with your audience – its amazing that web advertising still broadly lacks this characteristic!
Makes me think, are we getting too focussed on the 18-25 year old in Indian social networks?
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Considering the big boom in the IT industry started in 1994, the first set of people who are IT savvy and would utilize the net for commerce are going to be in the 30s today. The thing is, they don’t quite spend the same amount of time surfing randomly, but they can still be very effective users.
If that’s true, we should have networks for things that suit them – like parenting, hikes and treks (rather than bungee jumping), investments and planning, exotic but inexpensive travel etc. A broad network portal must therefore make these things available with tools that help them (rather than “poke” or “hug” or whatever)
And the key thing is: How can we get the community working without their having to stay online and click dozens of things before something happens….
Facebook has very little for India (or it wasn’t quite that clear in the presentation) but when linkedin and Orkut release their APIs, the application space may present itself quite nicely for marketing.