Interesting presentation on facebook demographics and marketing case studies. Key points:
- 56% Female
- Only 46% in Professional jobs or Students – notice the shift here from earlier student-only position
- Demographics are shifting fast over time – interesting implications for marketeers
- Marketing is more a function of communication than advertising – engage with your audience – its amazing that web advertising still broadly lacks this characteristic!
Makes me think, are we getting too focussed on the 18-25 year old in Indian social networks?
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