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Startups Exploited: An Open Letter.

This might be very personal, but I doubt it can be avoided. For the past two years, there has been a lot of time, commitment, travel, stress, energy, and personal money that has gone into a really ridiculous goal – one of creating a culture of oneness, open communication and one where startups stand a […]

Selling to the Unaffordable. Part I

Most enterprises in India look to “more economically viable” markets abroad as their target customers. If you ask them why is it that we are never focused on local demands, and the market that is seemingly so huge and is often quoted to be one of the fastest growing, the response is usually the same: […]

Marketing Plan & Budget

Hi All: I run artjini.com, etailer of art products. I want advise on the components of a marketing plan and advise on a estimating a marketing budget for a startup ecommerce site. Some of the specific queries that I have are: 1. what is the typical value of online purchase in India? if any info […]

Startups do fail. What’s New?

I am seeing a flurry of activity among the tech blogs who’ve caught on a interesting topic to latch onto. Failed startups. If you ask me, I am not sure what the big fuss in this is about. Birds fly. Fishes Swim. Deals Fall through and Startups Fail. This is the natural order of things. […]