Being a young enterprise, you have a product and you have your first set of paying customers. Now the challenge is to take your product to market, generate volumes and gain market share. What are the strategies and plans that you need to adopt to generate a list of prospective customers whom you could pitch […]
Finding ‘Product-to-Market Fit’ starts at ideation
In the course of interacting with so many start-ups I have found one common factor. Problem with articulating the problem statement. If you have understood the problem completely then defining it in two sentences should not be a problem at all. But therein lies the problem! A problem is a problem only if it is […]
For Start-ups Processes are critical for growth
You have got your first set of paying customers and have validated all your assumptions and now feel you would like to initiate actions for serious go-to-market. Every young enterprise looks forward to this day when they would be able to scale and grow their revenues. The entire focus is on revenues. But do you […]
Blogging helps to generate traffic for your site
Having built a great website, how do you get traffic to your site? It is one thing to have product or service relevant content, but what would be found more interesting is regularly updated content relevant to the product, industry or target groups that you wish to connect with. Search Engine Optimization (SEO) is one […]