It was Sunday and we were planning to go out for ice cream. I recalled someone talking about Cocoberry, a frozen yoghurt chain. I searched for “cocoberry†on Google and saw the link to Cocoberry’s page on Facebook. I visited the page and saw numerous comments by many of their satisfied customers. I could also see […]
The ‘Cost’ of Facebook Marketing (Wall Street Journal)
There are frequent debates in our workshops about whether the time and effort spent on building a Facebook marketing or brand experience is worth it. Is it really positive when it comes to return on investment? Let me walk you through an interesting example of an ROI evaluation of an Indian brand’s community on Facebook. Ching’s […]
Tracking Your Company Facebook Page (Wall Street Journal)
In my previous posts on community building on Facebook, I mapped out a way to create a Facebook strategy and promote your company’s Facebook Page. Monitoring it continuously and making sure it occupies the right position in the consumer’s mind, though, will require you to use the right analytics. Your business objectives for launching a community on Facebook […]
Why Will People Come to Your Company Facebook Page? (Wall Street Journ...
Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question to […]
How to Build a Great Company Facebook Page? (Wall Street Journal)
“Does your company have a Facebook page?†In order to be truly successful in building a live and engaging community on the web, you need to have both a positioning strategy and an execution plan in place. To formulate a strategy for your online community, you need to answer a few critical questions before you […]
Dotcom has Enabled ‘Choice Entrepreneurship’ in India (From WSJ)
It was September 2000 and I was waiting for my U.S. work permit to join one of the big five consulting firms. Obviously, I was excited and had already started dreaming the American Dream. Interrupting the day dream was a call from one of my Indian Institute of Technology batch-mates – “We are opening a […]
Top 6 Tips to Expand Your LinkedIn Network
Given the proliferation of Social Media, your profile on Social and Professional networking sites deserves a significant attention. Globally, people are harnessing the power of social media for varied purposes – to attract customers, partners and talent are some of common objectives achieved through professional networking. But, not everyone is equally successful in meeting their […]
Top 3 Reasons to use LinkedIn Answers
LinkedIn Answers is one of the most powerful and under utilized Professional Networking tools available today. Here are my take on top 3 reasons to leverage LinkedIn Answers. 1. FREE Expert Advice: Obviously, the most common reason to use LinkedIn Answers is to get free advice. Almost contrary (you still need to put effort to […]
Power of Being Online
Among various benefits internet offers to its users, “Voice of the customer†is one of the most powerful tools. The notion “Customer is the King†is absolute reality in the internet age. Let me share a recent real life incident in which I personally experienced the power of being online. Last year I bought a […]
OM Careers to Host World’s First Online Marketing Careers Conference
OM Careers is a non-profit, online marketing careers community, dedicated to addressing the challenge of lack of skilled resources in the Online/Search marketing industry. OM Careers is playing host to OMCAR 2008, world’s first online marketing careers conference in Delhi on Jan 12, 2008. The event will be coupled with a unique Job clinic opportunity […]