We’ve been talk long at IAMAI (Internet and Mobile Association India) about setting up a consumer facing expo with the twin aim of
1. giving our members a platform for interacting with consumers live, which is a critical component of marketing, severely lacking in India;
2. Increasing consumer awareness of the benefits of the Internet, thus helping accelerate the growth of the Internet in India.
India is possible the only major Internet nation without a live platform for product launches. In the US, it is possible to be part of a live Internet-event practically every single day, with cities like San Francisco seeing an event a week. In the US infact it is rare to see startups and new product launches building awareness through billboards and advertising, as they prefer live events which generate far more buzz.
Thanks to the efforts of IAMAI president Subho Ray, this is now a reality. 12 – 15 Dec sees Digital India 2007 at Pragati Maidan Delhi. This is a big tent event expecting a qualified 100,000 crowd of students in the day (via school tours) and business card visitors/students in the evening.
It is expected that all Internet movers and shakers will be present and many will have large displays. For startups 10×10 booths are available at a nominal Rs. 100,000. Those interested please contact Mehul Gupta: Mehul @ IAMAI dot In.