This entry is inspired by Mobile Monday Vancouver’s “Partnering with Network Service Providers” event. I attended this discussion and networking forum. Panelist were from Bell and Telus – Canadian CDMA service providers and from British Telecom.

To keep things short , this is part 1, part 2 coming soon….

These points are only relevant for consumer mobile applications. Rules of engagement for enterprise mobility are very different.

1 – Leverage all you can – They will love you, if your mobile application can leverage all of their technologies. Don’t just make an applications that only uses SMS or MMS. Build a business/experience so that your customers can engage via SMS/MMS and data calls (online viewing , downloading) and even voice.

2- Easy integration with operators infrastructure – Easier the integration, better are your chances of getting your application pre-installed on their device.

3- Don’t expect them to customize their device portfolio – If your application requires some kind of device customization (Hardware or software). Your chances of getting the application deployed – Zero.

4- Make it a win-win situation – Dave Mordue , head of strategic sourcing BT, was very candid about the reality of operators being big and slow. They are not very good at experimenting new concepts, but you are. Sell it.

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