NVCA facilitated a recent research around what matters in a VC firm brand – both what entrepreneurs value, versus what VCs think is important. Branding and Venture Capital: Key Findings from BIG:VC from desantisbreindel Note that this is a US based study. Overall the study reinforced the importance of VC firm brand, but highlighted the […]
Should start-ups pay for Mentoring or Advisory services?
This has been a much debated point in various forums and is a question that plagues start-ups all over the world. Having taken part in numerous such discussions and understood different points of view, I felt that this would be a topic that would interest first-time entrepreneurs in India. So, should a start-up pay for […]
Pricing Strategy for Start-ups – Value Based Pricing
Apart from dealing with the unknown factor and building credibility, pricing is one other hurdle that most start-ups find hard to overcome. How much to charge? Am I overcharging or am I leaving money on the table? Questions that plague every entrepreneur. When it comes to pricing, a simple cost-plus strategy may not work because […]