The 12 Different Ways for Companies to Innovate

While browsing I came across this SMR (MIT Sloan Management Review) abstract. Wanted to share with you as innovation is important for both the start-ups and VCs.

According to Mohanbir Sawhney, Robert C. Wolcott and Inigo Arroniz, a company can innovate along any of 12 different dimensions with respect to its
(1) offerings,
(2) platform,
(3) solutions,
(4) customers,
(5) customer experience,
(6) value capture,
(7) processes,
(8) organization,
(9) supply chain,
(10) presence,
(11) networking, and
(12) brand.

The abstract is here You can also buy the full article from there.

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