This is the most critical and heart-breaking part of acquiring customers. It can sap even the most persistent. But there is no alternative if you want to convert your qualified lead to an invoice. In the first place, consider yourself lucky you have a set of qualified leads. Most start-ups do not enjoy that luxury. […]
Should start-ups pay for Mentoring or Advisory services?
This has been a much debated point in various forums and is a question that plagues start-ups all over the world. Having taken part in numerous such discussions and understood different points of view, I felt that this would be a topic that would interest first-time entrepreneurs in India. So, should a start-up pay for […]
Cold-calling is a necessity for start-ups. But how do you go about it?
Having worked hard to get that MVP (Minimum Value Product) in place, most start-ups struggle with getting those first set of reference customers that would help them validate their assumptions and scale their business. Most of the first-time entrepreneurs have not done any selling their entire life and are now expected to go out there […]
SWOT Analysis – Importance and Need
For those who are not aware of SWOT, it stands for Strength, Weakness, Opportunity and Threat and an analysis of all these factors is done for any new product, service or company. I have come across many business plans without a SWOT analysis. People probably underestimate the power of such an analysis. A good SWOT […]
Customer Retention Strategy
As a start-up CEO, it is important that you build this strategy right at the outset, because this is a smart way of growing your business instead of just adding new customers. Ofcourse, getting new customers is critical to your business growth because it ensures a bigger market share and more endorsements for your product. […]
Building a Scalable Sales Process
To ensure a predictable business plan it is important to have a repeatable and scalable sales process in place. Thereafter, increasing revenues as per the business plan would only mean increasing the sales team and the geographies that you intend to address. Once the sales process is in place, the sales team would only need […]
Things to know about Angel Investors
As a start-up, if you are looking for angel investors, it would help to remember the following: Have a complete Business Plan: Remember, you don’t need a 30-page plan. Investors do not have the time to go through such huge plans. They need all the information in a precise and concise form. It would help […]