Note: Posted this on my blog the other day. Wanted to get opinion of a wider audience and hence posting it here. There has been a recent spurt in the number of writers. 4 out of 10 people I know are either writers or are aspiring to be one. And similarly, the spurt in homw […]
Business Idea: Market Intelligence Firm
Introduction Traditionally we know market research as a part of marketing effort that gathers data, validates assumptions or helps identify new opportunities. However most of the research problems are really reactive in nature. Someone realizes that they have a problem and research is one of the ways to start figuring out what to do with […]
Call Taxi India
This is a post on Radio Taxi business in India. I am using Meru just as an example to understand the economics of business. There are simple back of an envelop calculations and hope someone gives me a better insight on this business. The numbers look too tempting to be real. I was traveling with […]
Mobile Development Report
I recently came across this report titled “The Mobile Development Report“, published by CKS on a research commissioned by Nokia for developmental use of mobile networks in emerging economies. The report focuses on social transformations around a new technology and its adoption. The report beautifully documents lives and ways Indians in tier 2 cities and […]
TrendWatching in India
Another day, another idea. This time, it is TrendWatching. I define TrendWatching as a disciple where one observes (not sees), engages people in conversations (not interviews), identifies what is popular (not market research) and finally using these popular social objects to help businesses. Why TrendWatching? Market research as we know it is dead. I have […]
Business Idea: Branded Entertainment
Cast Away is an awesome movie. You see it and you come back with two things. One, Tom Hanks survives the lonely island. And Two, he is a FedEx employee and he delivers that Wilson ball in the end. Then there is a book called How Starbucks saved my life. You read the book and […]
Fostering Innovation in India
Even after all these years of the so-called IT revolution, India is still struggling for a business/company that has created intellectual capital and has thus created a true enterprise with roots in research and development. I think its about time to take stock and figure out why. No one would dispute that India has all […]