While there is a great deal of excitement generated by new consumer products – smart glasses, activity trackers, smart watches, arm bands and companies that make them – jawbone, google, square, leap motion, etc, entrepreneurs and investors still are shy of venturing into the space. There are some common misconceptions but I won’t get into […]
Content Marketing for SME’s
A Smart Marketer knows that Traditional Marketing no longer holds sway – Today is the Era of Digital and Content Marketing – Developing Relevant and Engaging Content for your Target Audience to drive a Profitable Customer Action(On Web and Mobil). If Content is King , Digital Marketing is Crown. Digital Marketing Strategies are closely connected […]
Tall Tales told by Grandmas and Venture Capitalists
“VCs look for Startups going after a Big Market with a Passionate Team and have an ‘unfair advantage’.” vs “A startup is an organization built to search for a repeatable and scalable business model.” If the organization does not yet have a viable business model, how can it have an “unfair advantage”? “VCs take pure […]