When hiring, I have quite often seen people confusing the Product Manager’s role with that of a Product Development Manager. These are two distinctly different roles and it is important to clearly understand these roles to avoid confusion and heartburn. The product manager is the owner of the product and plays a pivotal role in […]
Finding ‘Product-to-Market Fit’ starts at ideation
In the course of interacting with so many start-ups I have found one common factor. Problem with articulating the problem statement. If you have understood the problem completely then defining it in two sentences should not be a problem at all. But therein lies the problem! A problem is a problem only if it is […]