How can entrepreneurs use social media to pitch investors? Social media has become an incredibly powerful tool for all types of uses. It has made and broken brands with consumers, changed politics, created movements, become an instant news source and has evolved into a chief community and shopping hub. It’s also been responsible for years of […]
Lead Nurturing Strategies for Start-ups
This is the most critical and heart-breaking part of acquiring customers. It can sap even the most persistent. But there is no alternative if you want to convert your qualified lead to an invoice. In the first place, consider yourself lucky you have a set of qualified leads. Most start-ups do not enjoy that luxury. […]
What is the role of a Product Manager?
When hiring, I have quite often seen people confusing the Product Manager’s role with that of a Product Development Manager. These are two distinctly different roles and it is important to clearly understand these roles to avoid confusion and heartburn. The product manager is the owner of the product and plays a pivotal role in […]
Cold-calling is a necessity for start-ups. But how do you go about it?
Having worked hard to get that MVP (Minimum Value Product) in place, most start-ups struggle with getting those first set of reference customers that would help them validate their assumptions and scale their business. Most of the first-time entrepreneurs have not done any selling their entire life and are now expected to go out there […]