Archive for the 'Musings' Category

The Startup WorkForce : A Proposal to the Community.

This is a wonderful time to be starting up. You will come across very few people who will give comparisons to all the benefits they get working for big corporates. Its one such time. Hiring will be slightly easier, and retaining them will be even more easier.

Even in the midst of all that, it does seem that a lot of the Startup Companies are hardpressed for resources here in India. Here’s a solution.

A few of us have been talking about putting together a centre that trains people (as blank slated as freshers) on the common technologies that people use while building Web related products - the usual PHP, Python, AJAX, MySQL, etc etc and getting them upto speed on mashups, APIs, documentation, and moving forward. That is the level of skill that most of the startup community folks are looking for it seems. Or am I wrong here?

If I am right, then there is a simple way around it. Every chapter of OCC in the country is doing quite well. I heard from Santhosh that Pune is a 300 people group now (though I do suspect that the turn out ratio would be still less), but who knew Pune had 300 people who would be open to being part of a community right? And the same case has gone on with Bangalore, Kolkatta, Hyderabad, Chennai, Delhi, and even now and then with Mumbai.

Here’s the thought. What if in one of the OCCs a dozen of the startup companies, especially the folks who can code and code really well, commit that they will run a two month training program for people in these languages? It is going to take a bit of time and commitment, but there are a lot of resources already on the web, and with a couple of screencasts, and proper documentation, you could essentially also use it as training material for the next batch of people that you hire in your company later on.

What I am proposing is that a batch of technology entrepreneurs, each taking a week to cover different aspects of the course, could put their hands together to collaboratively solve an issue which is haunting a great many of them.

Continue reading ‘The Startup WorkForce : A Proposal to the Community.’

Ideas To Toss: Advertisement Networks for Mainstream Media.

Note: This post is a rehash of a post made on my Personal Blog, about how Yahoo should alter its strategy to focus on other streams of media for contextual advertising. Realized that there are lots of hidden opportunities for Startups as well within this space and here it goes…

A friend of mine and I, over some conversations were discussing about some of the bigger brands that we see around us and something along the topics of Return on Equity. Not sure if you are aware of, but Microsoft has a 52% return on equity. Yahoo has roughly about 7% and falling drastically and Google has one which stands at around 26% - and growing steadily. Whatever you may say, Microsoft has played this game with a whole new set of balls and one most people simply won’t understand. And if you ask me, they are a much better company in terms of strategy and products compared to most other giants, anyday.

But that’s not the focus of this post.

The conversation was that, if a company has Advertisement as its core strength and has built a competence in it, then its going to be very hard for the company to drop that and adapt the advertising network of its partner/rival. Well, for the case of survival they might, but since they do have the core competence, the resources and the minds that can think in that direction, what could they possibly do, was the question.

I’d say, flip the coin, and lets look out to the horizon. Go after other streams, television and Radio… to be precise.

Continue reading ‘Ideas To Toss: Advertisement Networks for Mainstream Media.’

Imbuing the Public Service with Entrepreneurialism

Cross-posted from The Subaltern Studies (An interdisciplinary studies in media and communications). Pardon me if it sounds a little off-topic. I was just keen to explore the commercial realm of public policy, civil administration, professional advocacy and political lobbying in India.

A recent spat between the Prime Minister’s Office (PMO) and Union Public Service Commission (UPSC) couldn’t have happened at a better time (Ref 1). Leaving aside the usual fact that the event was grossly underreported, I think it aptly highlights a peculiar systemic anomaly in the underlying structure of our Public Service. Possessing decent-enough knowledge so as to play the part of a concerned citizen, I feel that the realm and scope of public policy and administration in India suffers from a great schism which makes it very unmeritocratic. Nonetheless, with all the rapid development, burgeoning economy, rising and vocal bourgeoisie, more accountability, savvy politicians and independent media, there’s great commercial potential for public policy, civil administration, professional advocacy and political lobbying in India.

Unlike the US, which provides enough freedom and scope to their citizens to pursue public service as a career at any stage of their lives, irrespective of their professional background, the public services in India are under the total hegemony of babus who are completely cut-off from the ever-changing aspirations and priorities of the nation, adhere to a monstrosity of outdated bureaucratic protocols decayed by redtapism, and are forcibly desensitized from possessing any partisaned ideology. While the former system may lead to blatant favoritism and (what Jon Stewart has termed as) ‘partisan hackery’, the lndian counterpart hasn’t proved any better. With the constant shuffling and transfers, the babus fail to acquire the depth and specialized expertise required to take-on one problem at a time and fix it - due exception to a couple of areas like economy and finance. Moreover, entering the Indian Civil Service is a one-time decision in the life of a public servant. If you feel like giving your dues to the nation once you have acquired success or fulfilled your liabilities, without venturing into the dirty game of electoral politics, then the best thing you can do is watch patriotic movies or argue your ass off in ‘The Big Fight’. Moreover, it is difficult to make predictions on the future potential of a person and his ability to understand the problems of a nation fifteen years down the line, with a slew of competitive exams taken in his 20s, which are solely aimed to test his theoretical knowledge. I know many people with an intense nationalistic fervor who have an instinctive aversion to herd-like competition but have great empathy for people and highly developed social skills.

Oh Freddled Gruntbuggly...

“Oh Freddled Gruntbuggly…”

Having a great deal of interest in American neoconservatism, I have realized an amazing synergy between academic institutions, think tanks, media, political parties and public service institutions in this realm. Not only does the academic and research backing helps the political parties in closely following the pulse of the nation, but this partnership also yields fresh talent with cutting-edge ideas ready to be inducted in various public service institutions solely based on merit. And what’s so blasphemous about public servants having a political ideology? I think passionate idealism can give that much-required emotional impetus for just and righteous actions. I find it funny that we cry out loud every time an IAS officer is accused of being partial to a party or a leader. I mean, isn’t this like the unwritten rule; don’t we see a major administrative shuffle after every regime change? Then why not make it acceptable with certain rigid impositions so that they don’t cross the line. Reminds me what the professor of political science at Columbia University, Dr. Philip Oldenburg had to say (roughly) - India is a nation of mind-bogglingly diverse (and perverse) political ideologies, whose politicians can go to any lengths and are very enterprising as compared to their American counterparts.

Let’s focus on what’s needed to be done. America houses the finest academic programs for public policy and political science, concentrating a lot on practical exposure and active involvement in public-political domains. These institutions have frequently shaped and changed the direction of national debates and public priorities. Colleges like the Harvard, Stanford, Yale, Princeton, Berkeley, Columbia, Georgetown, Tufts, MIT, Syracuse, Chicago, Michigan and Duke have produced some of the finest bureaucrats in the world. Compared to that, India is still lying in the cradle and playing with saliva bubbles. Only recently, IIM-B and IIM-A have realized the scope of public policy in India and have started postgraduate courses strictly limited to mid-career public servants and social workers (Ref 2, Ref 3). What about the rest of us? Institutions like ICFAI, MDI and TERI have also taken some initiatives; however, my interaction with the ex-students reveals that they have some crippling problems to overcome and also lack the extremely important political backing.

Coming down to the career scope, I think the possibilities are unlimited. Till now, the only places where public policy experts could get a job were academic institutions, NGOs or think tanks like the Centre for Policy Research (CPR). Your contribution towards nation building was limited to some obscure conferences, dull policy briefs which are rarely read, cautiously-provocative newspaper columns, TV interviews, and being a slavish member of governmental commissions and inquiries. Something like what Dr. Brahma Chellaney does, though he’s exceptionally daring and free-minded at that. With a gradual influx of young and savvy politicians, I think political campaigning in India will get very professional (witness some progress at democracyconnect.org). The populist media of India lauds itself for being innocently non-partisaned — load of bullshit. They still don’t have the candor and tenacity to be independent and impartial. Look at incidents like the ‘cash for votes’ scam where CNN-IBN pushed the envelope of mendacity by refusing to telecast the tapes. Or how the NDTV constantly flaunts its CPI backing. It’s high time that we move over from programs with a misdirected nationalistic fervor, like ‘We The People’ where Alyque Padamsee or Suhel Seth seem to have the ability to solve every problem of our country. Instead of cribbing about journalistic integrity all the time, we need to take a completely opposite approach. We need partisaned media outlets which have the freedom to pitch their political ideologies with respect. We need our very own, desi Rush Limbaughs. This will create a competitive but level playing field. The inability of the Indian government to regulate the Internet as of now, should be exploited to the fullest to create new portals and independent think tanks that can have great commercial viability too (desi Drudge Report, AEI, Brookings, Cato etc).

While visiting an online political forum to gather perspectives on the ‘cash for votes’ scandal, I was amazed at the sense of obviousness with which some American members reacted to the incident. Upon expressing my surprise, they shrugged how these are just the minor teething problems of a young democracy. American political parties, with almost three centuries of experience to their credit, have legalized the system of ‘donation for favors’ by setting up a complex and an almost untraceable network of lobbying groups which tweak the system. India needs to learn from that and clean up their act, they said. Minus all the ills, I think this is bound to happen sooner or later, which means all those vacant seats of highly paid policy gurus and campaign managers are up for the taking. Lastly, the powerful Indian middle-class will be very receptive about the electoral candidates with such professional experience and depth in public administration.  Go, build a nation!

India’s Hottest Startups

Some people may find it annoying, but I think I must write about this.

Almost a month back, I received an Email from NEN for participating in the  hottest startup contest. I looked at the website and was impressed by the participation. What was annoying was the classification of a “startup”. I could see companies founded in 2003 with 70+ employees nominated by NEN with expert rating 8+ ??

Today I was planing to fill the form sent by NEN and suddenly I see an email from an unknown “startup” -

 I, on behalf of my company, request you to find few minutes out of your busy schedule and vote us for Tata NEN Hottest Startups 2008 contest. Your vote matters!

The TATA NEN Startups Awards are the first ever people’s choice Awards to recognize the highest-potential startups in India: young companies with great potential to grow; with the ability to change their industries;  companies that will create jobs and drive economic growth.

You can vote a***.com online at http://www.hotteststartups.inviewandvote.do?method=fetch&businessFn=viewandvote&startupId=2**

…. More SPAM <snip>

CEO and Chairman …
XYZ

And I swear to God, I hate spams. Specially from a CEO and on a Sunday morning …

IMO, this raises some questions -

  1. What distinguishes a “startup” from a “businesses”. Can a new Kirana shop call itself a startup ?
  2. Is “People’s Choice” genuinely a good thing or just means of involving people and promoting spam ?
  3. Shouldn’t mentorship be an important part and motivation factor for such competitions ?
  4. Is cash rewards a good thing to offer. I can see Eureka has it, But I also feel that it again leads the BPlan makers to project arbitrary stuff on paper ?
  5. Shouldn’t entrepreneurs be judged by entrepreneurs and not “respected jury” from some college or MNC ?

Jaspreet

Business Oriented Architecture

Once primary focus changed from building a product to selling it, i-Create was a different place. We realized that there was going to be no external funding that could help us spend some more time in the comfy confines of the lab and delay diving headlong into the competitive world that is Enterprise IT sales. 

Amazing things happen when a team is looking for business problems to solve. Every problem that a potential client discusses becomes a candidate for our technology to solve. The ADS solution was one such result.  

A bank in South Africa had been doing small ticket business for over five years with a growing customer base. Its OLTP database was bursting at the seams with reams and reams of small value transactions. They needed to get them out of the OLTP system and archive them. 

The traditional way to solve the problem would be to archive these transactions on low cost storage where retrieval would be a manual operational process on demand. Not so with ADS (Archive Data Store). Combining data warehousing techniques with the traditional need to archive, the solution provided a BI-ready, real time query and search facility on historical transactions which would otherwise have been banished to the realms of archival. 

A company’s urge to solve business problems with innovative application of technology assets and management’s urge grow the company while also making every customer engagement profitable – Business Oriented Architecture?

One year in the life of a technology startup

Once upon a time there was a group of people who wanted to create the next generation Business Intelligence software for the Banking industry. We theorized that there is a lot of data being accumulated and wasted by Core Banking systems which could be used to drive profit enhancing decision making. 

We set out to create a technology platform that would be cheap to buy, easy to install, maintain and enhance. The outcome of this technologically charged, creative attempt was VyasaA Web 2.0 J2EE platform weaving together various BI technologies such as OLAP, Search, Reporting, Scorecards, and Analytics etc.  

We made business plans claiming to sell this technology to banks across the world that were looking to reduce the cost and complexity of Business Intelligence implementation projects.  We spent iteration after iteration of development effort in perfecting the platform, integrating it with workflow and OLTP systems. 

Vyasa was showcased in the first edition of Proto.in, a proud moment for the team that spent a good part of a year developing it. Proto.in, January 2007 happened to be a turning point for the young company that was i-Create. Several conversations with a number of people across various stages of the startup experience triggered action on a thought that had lingered for a while, but, never had come to the forefront till then. We need to sell this thing! 

Experienced hands at entrepreneurship (we were new to it then) would know that a whole new organizational architecture emerges when the primary goal of an organization changes from building a product to selling a product. We called this Business Oriented Architecture.

Mobile Development Report

PCO

I recently came across this report titled “The Mobile Development Report“, published by CKS on a research commissioned by Nokia for developmental use of mobile networks in emerging economies.

The report focuses on social transformations around a new technology and its adoption. The report beautifully documents lives and ways Indians in tier 2 cities and towns use mobile phones. One of the best reports, a few highlights for me are

  1. The East-West Divide: If we draw a line connecting Delhi and Chennai, the western India has seen most of the developmental efforts. East of this line still exist opportunities and possibilities. And this has largely been ignored by most of us (entrepreneurs, students, professionals, academicians etc.)
  2. Understanding of India as a country. The report gives a very deep understanding of Indians and their communication behavior. What makes this one different and special is that CKS talks about the entire India - not just metros or towns or villages.
  3. Classification of towns and villages. CKS has done a very good job in classifying towns and villages according the now famous pyramid by CK Prahalad. The report further classifies these rural citizens in terms of their purchasing power. Probably first such effort in India?
  4. Opportunities in Rural AND Urban India. Everyone is ga-ga about opportunities in rural India and largely . While reading this report, it dawned on me that even the urban and semi-urban population is more than 500 mn. This number is more than the population of US and UK combined and there is a strong case of a business flourishing here also. Agreed that urban markets are difficult to crack considering they have plethora of options and they are picky. But is too large a segment to be ignored and is waiting to be tapped.
  5. Insights from research: CKS has gone beyond regular data collection and have come up with insights such as elevation in social stature, increased credibility, ease of use of mobile phones as communication device compared to an Internet-connected PC, personal and societal welfare etc. And how does an access to a mobile communication tool helps people make their lives better.
  6. Possible Applications: in micro-commerce, making travel easier, access to information, education (one of the examples look uncannily similar to latest Idea Cellular advertisement) etc. This can be coupled with findings from Jan Chipchase (more on him later) to identify new and possibly revolutionary businesses. Simple example could be use of airtime as currency and if someone can regulate this, its a huge huge market waiting to be tapped.
  7. Case Studies: The way they have chosen their subjects, the methodology to conduct an interview, the detail in which they have gone while researching, they have captured the entire life of the subjects. With the kind of detail available, you can easily create character maps of these subjects and derive the way they live their lives and how they interact with brands.
  8. Photographs: Awesome collection of photographs that the team has taken during their study.

The report also mentions at one point Jan Chipchase, a Nokia employee whose job is to travel the world and observe and document novel ways in which people use and interact with mobile phones. This is his wonderful talk on TED on how we use our mobile phones.

Coming back to CKS report, one might argue that they covered only three districts and have extrapolated the data to come up with findings and recommendations. And that report was released in early 2007. But regardless of these reservations, this still remains one of the best research reports I have read in a long time.

Apart from the focus on mobile phones, the report is that detailed that you actually get tons of ideas (another post on this later) while reading it. Congratulations to CKS team for this awesome effort.

P.S.: The font size is way too small and there are 226 pages of information, worth its weight in gold.
P.S..: If anyone else is keen on serving the information and entertainment needs of a community and can foresee (or already has) a business in this domain, please contact me. You never know what might come out of a discussion.

Crossposted: Saurabh Garg Blog | Image Credits: manoogupta via Flickr

The Druvaa Story - III

Since the beginning, i have been totally open about my venture. I have openly talked about VCs, good guys and most importantly the idiotic mistakes i made.

This is just an extension of the same. It may pi** off some people, but don’t think i can write an unbiased post otherwise. Just Throw it back on me if you don’t like my statements.

Druvaa won the Indian Entrepreneurial Challenge 2008. Some mistakes i made in the journey + some suggestions  -

1. We tried to make software delta better and cheaper

This is a good  strategy, but then you should really know how to execute it well. In fact that should be your startup’s key strengths.

We made Druvaa Replicator - a ultra-cool server replication product, which was a better and cheaper alternative. We started selling it and got funded. But, we soon realized that, selling it would be a good profitable business, but not worth a startup. We debated for a while and decided that we will in future only make sales-killers not sales-enablers.

And hence we changed the business plan, and came up with the idea of second product - Druvaa inSync. (We are now pushing same tech to both the products.)

2. We played the feature game

I would get totally angry and frustrated when someone compared me on features with the competitor’s product. To “compete” better, we worked out a BIG product feature release plan. But, we soon realized that “features” are for big companies to fight and spend time/money on.

A startup should just focus on those few USPs which would just “kill” your competition’s sales pitch. One good feature which would force the competition to shut up or drop prices.

 3. Those smart looking VCs

Just like startups complain about non-existence of “startup ready” talent pool in India. I guess VCs also have same problem, but they aren’t open about it. Else, you wont see such a large pool of less experienced MBA grads working for VC firms.  They scan business plans like job resumes and ask you to get back with crazy numbers.

I guess when you approach a VC, after you have pitched your story please politely ask him about his/her background. And if it looks like a mismatch, politely move on like you do with fat blind dates :)

4. When they say no, You say  Next

Learn from beggars at the red-light signal, use law of averages. Don’t waste too much time on customer or VCs which make a face at you. Learn from the experience, ask him how can your improve and move on.

 5. Position your product well.

(this may sound disturbing to a few)  Learn from the hookers - They stand where the market is. Package it well. Look distinct, so that the customer notices. Make the customer come and bargain. And make a sale, even when the customer would have never budgeted for it.

Position your product well. You have limited time and money to buy acquire a new customer.

  6. Believe in your story

There was a gathering in a village to pray for the rains .. and only kid came with an umbrella.

When in trouble just trust your team and work hard.

I welcome comments and help of all kinds :)

Who will tell telecom operators?

Few thousands of people travel on any Mumbai local train. These trains run with a period of every 5-10 minutes. This means, you have thousands of people present anywhere on track and at any point of time. Many of them belong to organized sector. Each person would spend at least an hour or two on an average (to and from). In any case, all the commuters represent a good economy for consuming various services on move.

It is clear to see that during local journeys people prefer Mobile VAS services in order to pass their time. Forget the quality of network in accessing data services on move, even when one wants to make calls or receive calls (from train commuters),  call drop is very high and voice break is very much persistent. I could never find the reason why telecom operators don’t install sufficient towers on pathways of train track routes/ bus routes/traffic signals.

 I strongly believe, any directions in this regard would lead to increase in usage of Mobile VAS. What do you think?

A Funded Startup: An Alienated Brother?

I have seen this cycle happen over and over again. There would be a set of guys who’d be around in most barcamps and social circles and someday they’d decide to start a company, and eventually build a product that’d gain quite a bit of traction from the “first adopters” that you find in barcamps, MoMos etc and then the worst thing happens - they get funded.

I have stats that show that more than 80% of companies whose growth and traction flatten out after getting funded by a VC firm. I’m asking myself the question if the founders were such shrewed and capable executioners that they planned the entire stunt just so that the popularity lasts till they get funded - but I doubt thats the case. So what then?

I came across a note where someone mentioned that people who get funded barely go back to the social circles after that. Partly cause those circles disown them because of whatever has happened to them. VC funding is not the golden egg, its more of the long-term, high interest, loan that is given to a company hoping that it would make it big, but for most folks getting funded is the end goal and such folks starts treating companies that have gotten funding as if they are Cinderella’s step sisters. The welcome is not there anymore, and there is no reason for these founders to go back to those circles anymore. They retire to the boring life of going out to meet peeps in baristas and coffee days where more pleasantries are exchanged than the actual meaning or weight of words.

This is actually very bad news. For the funded startup its very much so cause these early adopters essentially have dropped a baby on its head, just when someone agreed that it had potential. For the rest of the community, its also very bad since its a loss of a resource who probably had figured out how things work here and most certainly had knowledge worth sharing.

If you think I am just randomly spewing out stuff, I’ll make the entire point with one reference. J’lo’s single titled “I’m still Jenny from the Block”. That pretty much drives the point across. When your folks on the block are essentially who your early adopters are, and they disown you, it becomes radically hard for your company to survive without burning hard cold cash to see if someone would take you in for some cash in return. In the language of the hood, there is no love from the brothers no more.

I for one think that VC firms should stop advertising the amount they invested. Startups that get funded should make this a mandatory point with their investors. I know quite a few firms, like Ixigo for example who have gotten funding, yet not knowing the amount keeps things quiet, calm and life still goes on. Take any company that you know of [ and probably hate ], saying millions have been funded and crazy things like that and all of a sudden I am wondering if someone “deserves” that sorta valuation. Everybody thinks or says it out loud that its unfair and a lot of enmity grows in this little pool for absolutely no reason whatsoever.

Some companies would claim that announcing the investment amount adds credibility that will get you clients. Who are we really kidding? When you are small you need to embrace your brotherhood close to your heart and they will be your first set of customers whether you like it or not. An enterprise is a hard sell and probably is only worth aiming at when you are looking at your second round. If it happens, I’d be extremely happy but do be prepared to know and realize that your first set of customers are all folks you know, startups and SMEs. By the second round, you’d have grown to a much different positioning and would also have the strength to stand on your feet that you’d survive, and also would have weaned off the support system by then.

Until then, make no mistake, you need your community and the community needs you. Some things being in secret will make that happen.

Note: The media loves to flaunt numbers. So if you are not going to disclose numbers, don’t be surprised if they don’t run your story. Its okay, they too need to evolve, understand and adapt.

A Repost from the Author’s Personal Blog, The Startup Guy.