(4 votes, average: 4.25 out of 5)
Loading ...“Does your company have a Facebook page?”
In order to be truly successful in building a live and engaging community on the web, you need to have both a positioning strategy and an execution plan in place. To formulate a strategy for your online community, you need to answer a few critical questions before you begin.
Why should I create a community?
A community can serve multiple purposes and can be very powerful provided you have a clear objective. Some of the objectives for you to consider include:
- Brand building and promotion. Coke’s community on Facebook has more than 5.7 million members
- Customer feedback. Starbucks’ community has more than 7.5 million members and the community decides the flavor of the brand’s next coffee.
- Lead generation and online sales. Gunpowder restaurant in New Delhi does much of its table booking through its Facebook fan page
- Online reputation management. Dell’s Facebook page for small and medium-sized businesses is a great tool for the company to continuously strengthen its reputation as a brand that is committed to customer service.
Read complete article at Wall Street Journal.
It seems to be bordering beyond fair-use limits to copy-paste 1/3rd of the article like this. No offence but you are a Digital Marketing expert, right?