Loading ...Interesting report from Universal McCann on social media. With respect to India, while overall Internet penetration remains abyssmal, some of the social media metrics fare better (on base of 17M active users in target group):
- 85% read blogs, with fairly high frequency of usage
- 66% have created a profile on a social network, and frequently update it
- 65% upload photos; 53% upload videos, 85% watch them
The numbers do look high to me, but remember its on young active part of the internet users. If true, this data throws up an interesting observation - while the internet penetration itself is growing slowly, there seems to be a 10M+ sophisticated consumer base that has evolved, whose usage is in line with the most internet-advanced countries. This base of customers can potentially be an interesting market. Perhaps not for advertising oriented business, but more so for transaction based business which can derive more value per subscriber. It would be interesting to understand the disposable income level of this group - just in case the majority of these are poor students…
If we come up with a business model where 10% of these 1 million super active internet users give us just $50 dollars/year, we are talking about a business worth $ 5 Mill/Year
Interesting observation infact.Not enough pocket money for students :-).looking forward for mobile based services which will help students save some money as most students have mobile phones.
social medias will and must adapt both mobile and online aspects if they are determined to reach out to the masses in India and mobile related activities will soon overtake online activities.
even penniless poor students buy stuff in their daily life even though they don’t have any kind of online transactions.social sites offer great banding mediums to reach out to the young India.
Sure AK2013 - If there was a service that guaranteed response to scraps and friendship requests