Loading ...Since Alok wrote the previous post on branding I thought as a follow-up I’d post this video interview with Rohit Bhargava, who has a new book out called Personality Not Included.
Rohit is Senior VP of Digital Strategy and Marketing at Ogilvy. He has a very popular blog aptly titled: Influential Marketing
This interview was recorded at the AdTech Conference in San Francisco on April 15, 2008.
http://blog.nasscom.in/emerge/2008/04/18/creating-successful-products-the-rock-n-roll-way/