(3 votes, average: 3.67 out of 5)
Loading ...I came across this interesting post on alternate ways social networks are monetizing. Of course there is Facebook and the big frenzy they are trying to jumpstart into what is essentially still a purposeless network (come on now). Are there mainstream monetizers for social networks? What about vertical social networks unlike LinkedIn for example? I wonder.
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very easy: they keep raising money from VCs and then they sell out
LinkedIn at least gets some money from the higher level membership plan.
I have seen social networking sites using Ads to sustain
Wrong question. Social networks do not make money.
I disagree with jackinthebox–social networking sites are coming up with creative ways to generate a profit. I was at India Web 2.0 Newsearlier today and found some interesting discussion on this.
About social networks discussion here on venturewoods. Are there people here who are thinking business ventures or profit making beyond social networks? If they are here, then they are definitely not making their presence felt. I am a regular visitor to venturewoods and would love to see posts from non-SN folks.
SN and community sites have a large potential to make a lot of money. The long tail principle applies, and if the concept is good, and has the ability to keep people together (after the seeding is done), there’s no question, why the money would’nt follow.
targeted ads is one way. ads-by-choice is another way. p2p promotions is one
Its too difficult to retain people for longer term in a single Social Network.
There are too many “niche” social networks coming in, including Ning’s create your own social network.
People join multiple social networks as and when they get invitation from friends, creating user base and initial traffic on social network giving an impression of “Success” of that network.
But euphoria dies down sooner or later. Also you can create a niche network within facebook, so why do you need a social network for each niche.
What real value Bharatstudent offers to a student over what facebook is offering?
I have seen a lot of social networks while working at a venture capital firm. Most are all set to be doomed. There is a very distinct advantage of first movers. Whoever has given the first in its niche has succeeded. We have LinkedIn, Youtube, MySpace as examples. Facebook started as a Student social network. This is also a niche.
Certain obvious ways by which social netwroks make money are known to all. These are advertising, affiliate programs and selling physical equivalents of virtual gifts. The less known are:
1. Selling non-confidential information; viz age, sex and geographic location
2. Promotion of “same kind” of items. MySpace promoting an ad from Warner Bros.
3. Micro-payments and Virtual asset monetization. This is done in MMOGs and similar business models.