Skip to main content

Sales Strategy for startups

Strategy — As word describes — covers both Long Haul and Short Haul Objectives. Strategy Differs for companies to companies — In a typical MNC / Established Companies , there is core team of Strategists who would evaluate each and every Product Line/Business Unit/Country and would Make Plan for 1 year , 3 years etc […]

Customer Retention Strategy

As a start-up CEO, it is important that you build this strategy right at the outset, because this is a smart way of growing your business instead of just adding new customers. Ofcourse, getting new customers is critical to your business growth because it ensures a bigger market share and more endorsements for your product. […]

The Risk-Averse Indian Entrepreneur

Indian Entrepreneurs are one of the most risk-averse in the world. Well not all, there are truly some fantastic exceptions, but most of the demographic is risk averse. Let me explain: In the business plan of an entrepreneur they do the math, calculate “their” salaries in, the prototyping costs, marketing costs and will assume that […]

Captain your Ship

As an entrepreneur or the CEO of a start-up, you need to clearly take the lead position, as it is your vision and mission that the team has to take forward. Not all CEOs of start-ups have the experience of leading an organization. But you don’t need to let that inexperience reflect in the way […]

Collating Problems Worth Solving

In my experience working with Entrepreneurs for the past 9 odd years and possibly have seen a few thousand startups, there is one key attribute that instantly sets apart the startups that just might make it, to the ones that would struggle – the clarity on the problem they are trying to solve. While we […]