Author Archive for Vijaya

Marketing Plan & Budget

Hi All:

I run artjini.com, etailer of art products. I want advise on the components of a marketing plan and advise on a estimating a marketing budget for a startup ecommerce site. Some of the specific queries that I have are:

1. what is the typical value of online purchase in India? if any info is avbl category wise, pls share esp for gifts and home decor.

2.  what should be the components of a promotion plan  and how much percentage of promotion budget and effort should be given to each, for an startup etailer: PR; link exchange: how to build relevant links with other Indian sites?; paid advertisement; google adwords; social networking

3. Is it helpful to stretch resources and advertise in niche magazines that cater to ones target segment? any comment or experiences?

4. Does anybody have any inputs on affiliate marketing in India?

Vijaya

Artjini.com

Artjini Logo

Hi Everybody:

Artjini has launched www.artjini.com, India’s largest and only etailer of prints, canvas transfers and tapestries. These high quality products are sourced from publishers across the world. The images range from the old masters to the modern classics, and abstract works of art too (includes quite a few posters of celebrities). A unique feature is the custom framing option that lets one choose the framing option (mats and frames) for one’s prints.

Tapestries, a hot idea in contemporary wall decor, along with an excellent selection of hanging rods and tassels lets one make a style statement. With a texture not found in any other art form, these tapestries are works of art – they are woven on jacquard looms, using between nine and seventeen miles of thread in each design. The combination of thread colors and weaves creates a rich, fresh experience that changes with each viewing angle. Tapestries add rich ambiance to a room, as the fabric reduces sound vibrations and enhances acoustical characteristics.

Canvas Transfers, this amazing technique transforms posters into rich artwork that simulates an original oil painting, without the cost of one. This process creates the feel of an original painting with meticulous quality workmanship. One could get our skilled artisans to apply brushstrokes, giving your piece an even more special look.

The target market is the retail buyer and the architect/interior designer who decorate/design residential homes and commercial spaces. Our key differentiators are the wide range of images and product varieties, and of course the framing module.

Pl visit www.artjini.com and share your feedback.

Artjini Team