Having built a great website, how do you get traffic to your site? It is one thing to have product or service relevant content, but what would be found more interesting is regularly updated content relevant to the product, industry or target groups that you wish to connect with. Search Engine Optimization (SEO) is one […]
How critical is Mentoring for start-ups?
From my experience of the last 12 years with start-ups, the issue is with the entrepreneurs understanding and acknowledgement of the importance of a Mentor. In most cases, a mentor is supposed to be a like a quick-fix. A first time entrepreneur needs to understand that a mentor is like a partner, hand-holding you to […]
Customer Retention Strategy
As a start-up CEO, it is important that you build this strategy right at the outset, because this is a smart way of growing your business instead of just adding new customers. Ofcourse, getting new customers is critical to your business growth because it ensures a bigger market share and more endorsements for your product. […]
Captain your Ship
As an entrepreneur or the CEO of a start-up, you need to clearly take the lead position, as it is your vision and mission that the team has to take forward. Not all CEOs of start-ups have the experience of leading an organization. But you don’t need to let that inexperience reflect in the way […]
Building a Scalable Sales Process
To ensure a predictable business plan it is important to have a repeatable and scalable sales process in place. Thereafter, increasing revenues as per the business plan would only mean increasing the sales team and the geographies that you intend to address. Once the sales process is in place, the sales team would only need […]
Things to know about Angel Investors
As a start-up, if you are looking for angel investors, it would help to remember the following: Have a complete Business Plan: Remember, you don’t need a 30-page plan. Investors do not have the time to go through such huge plans. They need all the information in a precise and concise form. It would help […]
Does your product have a market?
Unfortunately not all new ventures end up as success stories. The reasons are plenty and well known. But start-ups continue to commit those very same mistakes. Ensuring success involves implementing the critical parts of the business plan in a systematic way. Like, identifying the product functionalities that will have takers; building a scalable sales process; […]