Archive for March, 2015

Lufthansa Runway to Success – Call for Entries

Lufthansa and TiE are bringing you the next edition of Runway to Success. Runway to Success is a TV series which will be broadcast on ET Now, and the training camps all over the country would be conducted in association with TiE. Some highlights of the program:

  • The winner of this series would win a seat at Stanford University’s prestigious Design Thinking Boot Camp, along with A Lufthansa Business Class ticket to the US and mentorship at TiE, which alone is sufficient reason to jump into this program.
  • Each episode of this TV series will have two segments: In the first, a success story of a path breaking entrepreneur will be shown to inspire you. The second segment will have three selected entrepreneurs present their business idea to the star entrepreneur. Winners from each episode will be elevated to semi-finals and then grand final where the winner would be declared.
  • Participation is absolutely free!
  • Besides the winning part, there is the absolutely incredible opportunity to connect with the who-is-who of Indian start-ups eco-system, biggies of entrepreneurial world and fellow passionate entrepreneurs which can be a huge boost to your confidence and acumen ship.
  • Last year, 20,000 entrepreneurs from all over India applied for this program, fighting for 27 precious seats.
  • TiE sponsored boot camps would be conducted in major metropolitan cities, where leading entrepreneurs would share their stories and teach how to become an entrepreneur.

You can register for #RunwaytoSuccess Program right here. You can follow the hashtag #RunwaytoSuccess on Twitter for latest updates and stories. More information about this program can be found here.

Why you Do a Startup ?

Why you do a Startup ? By Chance or you are totally frustrated with a Problem you face on a regular basis or You want to make big loads of Monies or You are passionate about something or You do not want to miss the Wave ??

There are lot of Questions you ask or should ask and be clear and concise about why you are doing this Startup. First , you have to figure out the real reason of Doing the Startup – May be in any Domain.. !! Why I am Doing this ?? Find the Real Reason !! Think in Think Out and Find the Real Reason while putting yourself into Customer shoes (If you are customer , would you buy that Product/Service and why you should be even looking at this kind of company and Would you shell Money from your own pocket !!

If this is in Enterprise Software/Consulting Domain , you could figure out the Total Market opportunities by reports from Gartner/IDC etc and then can see the Subset of the Total Market and clearly reach on to the Niche Area of that Market and what Pain Point you are solving for the customer !! Me too Approach could work in some situations but generally not !! There has to be real value proposition for your customer as it would be too difficult for him to change for the Vendor or Software or SI they are currently working with !!

In Consumer Internet Businesses , is it only about Traffic or more Numbers adding to your App. But Real Question to answer is to find whether these guys would buy that even if its $10 Per Month or which way you could monetize from the same and make Monies out of that.. !!

Finally, Be in Any Business , Company would be successful only if they could make Right Product (Finding the Need) , Pitch on Right Market and Finally Customers are feeling WOW factor to shell out the Monies to buy that Product/Service.

Any Questions !! Send to : virensarna@gmail.com

Thanks

Virendra Sarna